1. Once you have your strategy, you must then successfully _________ it.

   • market
   • implement
   • end
   • price

2. What is the most famous framework for remembering all of the marketing tactics you have at your disposal?

   • 4 Ps
   • Ansoff Matrix
   • attribute-by-segment
   • BCG matrix

3. Which of the following is part of the 4 Ps framework?

   • price
   • product
   • promotion
   • place
   • All of the above.

4. ___________ refers to the offering itself and also includes things like branding, packaging, and warranties.

   • Promotion
   • Place
   • Price
   • Product

5. ____________ also includes things like temporary discounts, sales, and coupons.

   • Promotion
   • Place
   • Price
   • Product

6. Price includes nonmonetary costs to the customer such as time, energy, and attitude.

   • True
   • False

7. ___________ refers to all non-price ways of incentivizing a purchase.

   • Promotion
   • Price
   • Product
   • Place