One approach to entering foreign markets is through "anchor bottlers. " They are large, committed, and experienced bottling outfits. This can be effective because, in some countries, people in different provinces speak different languages (or dialects). An Anchor bottler will already be operating in these provinces and already have (probably local) employees who function effectively. it requires lower amounts of investment for the CP. O lets the CP enter a large country with far fewer people to directly manage. O lets the CP focus on marketing while their parnter focuses on operations