Question
One big lesson of the 2004 Super Bowl halftime wardrobe malfunction is Advertisers can influence media content The NFL is the most powerful organization in
One big lesson of the 2004 Super Bowl halftime "wardrobe" malfunction is
Advertisers can influence media content
The NFL is the most powerful organization in network television
Distributors are more powerful than exhibitors in the TV industry
Broadcasting is subject to different content regulations than other media
Sinclair is a powerful owner of local TV stations
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Principles of Marketing
Authors: Philip T. Kotler, Gary Armstrong
15th global edition
133084043, 978-0133084047
