One clear benefit of an effective and organized CRM surrounds different types of users. If used correctly and properly, this information can help shape campaigns around different customers. These users can be categorized as infrequent, moderate, and heavy users. The types of activities used to try and engage infrequent users would be different than the other categories in what way? the incentive would be based on trying to turn them into more frequent purchasers a direct incentive like a coupon would be used to drive purchase time is not as important an incentive for this group not as much effort and time would be placed as compared to the other categories