One difference between a Competitive Profile Matrix (CPM) and an External Factor Evaluation (EFE) is that A) CPM is performed only for the company, whereas EFE is performed for both the company and its competitors. O B) CPM includes both internal and external issues. OC) CPM is only used in small firms. O D CPM ratings range from 1 to 10. OE) the weights and total weighted scores have different meanings