One effective change management technique Smithfield could use would be John Paul Kotter's 'eight steps of change'. These steps are best known for giving an easy transition during an organizational shift. The eight steps mentioned are; increasing a sense of urgency, building the guiding team, developing a company vision, communicating the vision with employees, empower action amongst employees, creating short-term milestones, motivate employees, and anchor company change ("Managing Change for Employees", n.d., para. 11)