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One full-color, quarter-page ad in POLICE magazine costs $1,805 and reaches nearly 50,000 subscribers. What percentage of readership must visit Motorcowboy.com to generate the same

One full-color, quarter-page ad in POLICE magazine costs $1,805 and reaches nearly 50,000 subscribers. What percentage of readership must visit Motorcowboy.com to generate the same cost per visitor as the motorcycle campaign, which had an average CPC of $0.69 in the last five days of the campaign?

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