One international strategy for competing in the global market is multidomestic. Per Lumen Learning, "A multidomestic strategy customizes products or processes to the specific conditions in each country." A diversity challenge that companies face is learning customs and preferences of other countries in a way that doesn't offend and allows for acceptance in expanding a company to the new country of choice. Lumen Learning also explains that "Companies sacrifice scale efficiencies for responsiveness to local conditions." Multidomestic companies also have the corporate social responsibility to ensure that they have a solid stance on social and environmental issues happening in that country. McDonald's is a multidomestic company. For example, per Fancourt, "As a response to the growing trend for healthy eating in France, McDonald's introduced the McSalad." McDonald's also made sure their restaurant's ambiance was welcoming to encourage guests to linger unlike the fast environment in America. Lastly, McDonald's also had a campaign to tell customers more about the company and how most 95% of their ingredients come from France. Learning, L. (n.d.). Principles of management. Retrieved April 07, 2021, from https://courses.lumenlearning.com/wm-principlesofmanagement/chapter/responding-to-culturaldifferences/ Fancourt, L. (n.d.). Born in the usa, made in France: HOW McDonald's succeeds in the land of Michelin stars. Retrieved April 07, 2021, from https://knowledge.wharton.upenn.edu/article/born-in-the-usa-madein-france-how-mcdonalds-succeeds-in-the-land-of-michelin-stars