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One major electronics retailer Better Buy - - advertised a Black Friday Special! on a 6 0 - inch LED television ( 4 K ,

One major electronics retailer Better Buy -- advertised a Black Friday Special! on a 60-inch LED television (4K,2160p) for $199.99. On Thanksgiving night, hundreds of people waited for hours and hours outside of each location across the United States for the store to open, in order to take advantage of the advertised television deal. After waiting alongside the throngs of customers who entered the store Friday morning seeking their televisions, Paul Plaintiff, third in line for the television, was told that store had only two units for sale at the discounted price at each retail location. (Notably, this information was excluded from the advertisement and unavailable to any would-be buyer at any time prior to the store opening on Black Friday.) Of course, Paul and those customers behind him in line were welcome to purchase a comparable television from a comparable brand, discounted to $649.99 from its original retail price of $999.99. Did the retailer breach its contract Paul, who sought the Black Friday Special deal? What contractual obligation, if any, does the retailer have to Paul?One major electronics retailer Better Buy -- advertised a Black Friday Special! on a 60-inch LED television (4K,2160p) for $199.99. On Thanksgiving night, hundreds of people waited for hours and hours outside of each location across the United States for the store to open, in order to take advantage of the advertised television deal. After waiting alongside the throngs of customers who entered the store Friday morning seeking their televisions, Paul Plaintiff, third in line for the television, was told that store had only two units for sale at the discounted price at each retail location. (Notably, this information was excluded from the advertisement and unavailable to any would-be buyer at any time prior to the store opening on Black Friday.) Of course, Paul and those customers behind him in line were welcome to purchase a comparable television from a comparable brand, discounted to $649.99 from its original retail price of $999.99. Did the retailer breach its contract Paul, who sought the Black Friday Special deal? What contractual obligation, if any, does the retailer have to Paul?

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