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One major goal in research is to accurately predict information about a whole group of people. However, it's near impossible to survey a whole population.

One major goal in research is to accurately predict information about a whole group of people. However, it's near impossible to survey a whole population. This would be very time consuming, and very costly. Therefore, we sample a smaller group and make predictions based on data gathered from that sample. Explain the importance of random sampling and bias, using examples. Your response should be detailed and making a list of references if required.

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