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One of Edward L. Bernays's biggest contributions to the field of public relations was a. designing the first degree program in public relations.

One of Edward L. Bernays's biggest contributions to the field of public relations was 


a. designing the first degree program in public relations.

 

 

b. recruiting Don Hillman, the first distinguished senior practitioner.

 

 

c. using approaches that drew upon insights from the field of psychology.

 

 

d.understanding the importance of integrating advertising into campaigns.

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