One of GPS Marketers' clients was very happy with the marketing that had been done for their number one product, a smart personal air cooler. The marketing campaign targeted condos in major cities where air conditioning can sometimes be lost for days or even weeks. Several forms of marketing were used to make sure people heard about the product. Why is it important for marketers to create awareness of products with the right people? Ensuring that a targeted audience hears about a product that will improve their lives increases their desire to have it and the likelihood they will buy it. Marketing to the right people guarantees sales for the company and ensures that the product will be successful. Identifying the right people to market to is important so the marketers can use the information about customers to garner new business. Getting the word out to the right people increases the opportunity for the company to develop additional products.When GPS Marketers started, there were only two employees, and talking about what they were doing was easy. As the firm grew, they added additional employees, and communicating about what the company was working on and where it was headed became much.