One of major responsibilities for marketers is to trigger consumers' need recognition process toward final purchase. For this task, they need to understand when and how consumers recognize their unmet needs.Regarding this issue, answer the following questions.

• Definition #1: Need recognition occurs when there is a discrepancy between actual and desired (or ideal) state.
• Definition #2: Need recognition occurs when the discrepancy between actual and desired (or ideal) state is at or above a certain threshold.

1. Using Definition #2, marketers need to prepare their marketing strategies which are designed to trigger the need recognition process of target consumers. Identify three types of marketing strategies to trigger their need recognition process with some examples.

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