One of our brands, OTLOB, was recently merged to be part of talabat. This required a migration for part of the OTLOB existing customer base onto the new platform. Management would like to get a view on how customer behaviour evolved after the migration.

a) What dimensions & metrics would you use to monitor the pre/post migration analysis?

b) How would you present the insights results to management? Feel free to create dummy data to demonstrate how you would tell the story.