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One of Pepe s recent Good Neighbor Nights caught the attention of a local television station. The station sent out a news reporter to interview
One of Pepes recent Good Neighbor Nights caught the attention of a local television station. The station sent out a news reporter to interview the restaurant manager and patrons of the restaurant about the event. This is an example of which element of the promotional mix?
Personal selling
Advertising
Sales promotion
Publicity
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Essentials Of Management
Authors: Andrew J DuBrin
10th Edition
0996757872, 9780996757874
