One of Smith's owners, Jane, was walking through the establishment one day and noticed that customers who were using the free wi-fi service were reading social media advertisements. Jane is wondering if Smith's can take advantage of social media marketing and has asked you to come up with a social media strategy for Smith's to reach a target market of college-educated young adults (ages 18 to 30) who live or work within 10 miles of Smith's. Jane tells you that she has spoken with the other owners of Smith's and they are willing to budget $1,000 per month towards social media marketing. 

Create and explain your social media strategy for Smith's 

Choose one social media platform to begin implementing your strategy. Which one do you choose? Explain your reasoning. Of the comprehensive social media marketing tools available, which would you choose for Smith's? Explain your reasoning.