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One of Sonic Selections major priorities is to maintain a competitive edge over the many others that are in direct competition with them. For Sonic
One of Sonic Selections major priorities is to maintain a competitive edge over the many others that are in direct competition with them. For Sonic Selection to grow, they need to expand their customer base, and ensure that their product is being marketed to the right individuals. For the marketing team to plan and execute the most effective marketing strategies, they decide to analyse the available data to gain valuable insights into the market.Before customers can purchase music from Sonic Selections platforms, they must register by filling in a basic online questionnaire. This information gets stored in a database, and can be used by marketing researchers to inform marketing strategies. For example, the registration form could collect data regarding demographic characteristics, or data related to customer preferences.List two types of customer data that could be collected through the customer registration process, and describe how the marketing team could use each type to inform decisionmaking.
One of Sonic Selections major priorities is to maintain a competitive edge over the many others that are in direct competition with them. For Sonic Selection to grow, they need to expand their customer base, and ensure that their product is being marketed to the right individuals. For the marketing team to plan and execute the most effective marketing strategies, they decide to analyse the available data to gain valuable insights into the market.Before customers can purchase music from Sonic Selections platforms, they must register by filling in a basic online questionnaire. This information gets stored in a database, and can be used by marketing researchers to inform marketing strategies. For example, the registration form could collect data regarding demographic characteristics, or data related to customer preferences.List two types of customer data that could be collected through the customer registration process, and describe how the marketing team could use each type to inform decisionmaking.
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