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One of the actions some marketers consider when taking their product to international markets is to test the product in use in local circumstances, such
One of the actions some marketers consider when taking their product to international markets is to test the product in use in local circumstances, such as household appliances, handheld tools or appliances. What is the main reason:
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Productinuse tests are very essential for technical and functional products like these;
Productinuse tests are neither essential nor useful for technical and functional products like these;
Productinuse tests should be undertaken for all sorts of products, especially for technical and functional products like these;
Productinuse tests should be undertaken rarely as they delay the market introduction of products.
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