One of the advantages associated with television as an advertising medium is that it: O has a short exposure time. can target specific audiences. O is a low-cost medium. has an unlimited amount of advertising time available. Shur-Valu Supermarkets changes its ads constantly to describe new products it has for sale and different price specials it offers. Which medium would be the least logical choice for placement of its messages? O billboard (outdoor) O direct mail O radio magazines One reason for NOT using newspapers as an advertising medium is its: O inability to cover local markets. O long lead time for ad placement. O short lifespan. O high cost. One reason for using outdoor advertising is: O its high costs. O its lack of visibility. O its local market focus. O very little traffic restrictions