One of the advertisements for Jordan's Furniture has Barry and Eliot Tatleman falling from a plank suspended between buildings to illustrate the effects of bad mattresses on users' backs. Which of the following appraisals does this ad most likely provoke in consumers' minds to increase product sales?

a$.$ Equity appraisal

b$.$ Anticipation appraisal

c$.$ Agency appraisal

d$.$ Outcomes appraisal