One of the best-known franchise operations in the world is McDonalds, and in recent years, the company has been working to expand its international presence. But emerging market fast-food companies have succeeded in slowing McDonalds global expansion by catering to local and regional tastes. Philippines-based Jollibee is one such success story. Jollibee has 780 outlets in the Philippines and more than 90 around the world, including in the United States. Visit the McDonalds and Jollibee websites, and find out what each has planned in terms of its global expansion. Compare their presence in Asia to each other and to Yum! Brands KFC and Pizza Hut presence in Asia.

(1) Which of these companies seems best positioned in Southeast Asia?