One of the biggest challenges with digital analytics is terminology. Since the naming conventions within Google Analytics are unique to the platform, there is often confusion with the proper name, like "sessions" and what kind of metric that represents. List 10 key words from Google Analytics and describe each one in common language in 2-3 sentences. Create a one page document that could be used an explanation tool for someone who is less versed with digital marketing.

Criteria of the Assignment:

1. You identified 3 key metrics to track for brand awareness/ recruitment using LinkedIn Analytics.
2. You made suggestions relevant to ATB Financial using actual LinkedIn metrics.

Please include citations, sources and references

References: https://www.atb.com/personal/