One of the biggest mistakes made in data sourcing is to:

Question 1 options:

	wait to begin the search for primary data until after all secondary data have been gathered
	collect primary and secondary data at the same time
	hire an outside person to gather data
	collect data before setting objectives
	collect primary data before exhausting the information available from secondary sources

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Starbs, a coffee franchise, would like to know what their customers like the most about their coffee offerings (e.g. taste, smell, price, etc.). Which data source should Starbs choose based on their objective?

Question 3 options:

	Send an online survey to existing customers
	Purchase detailed local demographics data from a third-party marketing firm
	Use Power BI to gather Instagram picture data based on hashtags
	Download U.S. census information from data.gov

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Which of the following represents sources of data in an organization like SunTrust Bank?

Question 4 options:

	employee log-ins
	customer satisfaction surveys
	customer visits to an ATM
	online banking click information
	all the other answers are correct

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