One of the biggest phenomena in social media is Tik Tok. While some brands, small businesses, and entrepreneurs have been resistant to this social media channel, others have embraced it. Using scholarly literature, discuss a recent current event for Tik Tok. Discuss at least two best practices for using TikTok and why you would or would not consider using this platform for social media marketing.

Checklist:

• Cites a minimum of one scholarly source.
• Identifies two best practices.
• Describes a rational for use/nonuse.

 

Please use the text and scholarly sources to support your work.

ENSURE THAT YOU ARE (1) DETAILED, (2) UTILIZING LIBRARY AND INTERNET RESOURCES (3) FORMATTING CITATIONS BY APA