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One of the cornerstones of a firm's marketing strategy in any market is the development of an appropriate product positioning plan (Johansson & Thorelli, 1985).

"One of the cornerstones of a firm's marketing strategy in any market is the development of an appropriate product positioning plan" (Johansson & Thorelli, 1985). 


What are the steps for the implementation of international positioning and what factors must firm's take into consideration in this process? Please use examples where possible to support your answer

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Implementing international positioning involves several key steps 1 Market Research Conduct thorough research on the target market including cultural ... blur-text-image

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