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One of the critical issues for many global companies is whether to use standardization or adaptation as their marketing strategy. What are the primary factors
One of the critical issues for many global companies is whether to use standardization or adaptation as their marketing strategy. What are the primary factors that lead to this issue? Explain the difficulties that can affect the companies' communication or promotion efforts regarding this issue.
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The choice between standardization and adaptation in global marketing strategy is influenced by several primary factors 1 Cultural Differences Varianc...
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Understanding Business Ethics
Authors: Peter A. Stanwick, Sarah D. Stanwick
3rd Edition
1506303234, 9781506303239
