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One of the customer - centric elements of Harrah's Casino's marketing strategy was to segment its customer base. They determined two segments: a segment of

One of the customer-centric elements of Harrah's Casino's marketing strategy was to segment its customer base. They determined two segments: a segment of high-value customers (who either visited regularly, spent a lot of money when they visited, or both) and a segment of low-value customers (who neither visited regularly nor spent a lot of money during visits). The customercentric approach to these two segments would be to...
a. Focus on customer development of both segments.
b. Focus on customer development of a new, undiscovered segment.
c. Focus on customer development of the low-value segment.
d. Focus on customer development of the high-value segment.
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