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One of the customer - centric elements of Harrah's Casino's marketing strategy was to segment its customer base. They determined two segments: a segment of
One of the customercentric elements of Harrah's Casino's marketing strategy was to segment its customer base. They determined two segments: a segment of highvalue customers who either visited regularly, spent a lot of money when they visited, or both and a segment of lowvalue customers who neither visited regularly nor spent a lot of money during visits The customercentric approach to these two segments would be to
a Focus on customer development of both segments.
b Focus on customer development of a new, undiscovered segment.
c Focus on customer development of the lowvalue segment.
d Focus on customer development of the highvalue segment.
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