one of the following statements to answer this question 1 To maximize profit, a firm will increase its advertising expenditures until the last peso of advertising generates 1 additional peso in revenue. 2 The marginal cost of advertising is the sum of direct advertising expenditures and the marginal cost of production resulting from increased sales due to the effect of this advertising. 1 is false and 2 is true 1 and 2 are true 1 and 2 are false 1 is true and 2 is false

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