One of the foundations of a successful marketing strategy is a thorough analysis of your company. You, along with members of your company, have created a business. To make the best decisions about the products/services your company offers, what markets to target, and how to reach your target market members, you MUST know the strengths and weaknesses of your company.

For this extra credit assignment, based on the business venture you are involved in (your group's business)

What are the core competencies of your business?

Do these core competencies offer your company a competitive advantage? How?

Conduct a SWOT analysis of your company...identify your strengths and weaknesses...

How can your weaknesses become strengths...through careful marketing planning?

can someone answer these, my business for this class is a furniture business, " new leaf furniture"