Question
One of the 'fundamental goals' of relationship marketing is said to be 'maximising the lifetime value of a customer '. How would you advise Palm
One of the 'fundamental goals' of relationshipmarketingis said to be 'maximising the lifetime value of acustomer'. How would you advise Palm Bay Hotel to improve its relationship marketing?
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Introduction To Hospitality
Authors: John WalkerJosielyn WalkerJosielyn Walker, Josielyn Walker
8th Edition
0135209811, 9780135209813
