One of the hallmark or large-scale annual sporting events discussed in the resources provided in the Reading and Resources area of this module is the Olympic Games. As stated by Kogoya, Guntoro & Putra, (2022), the Olympic Games is an international multi-sport event that takes place every four years, and it attracts athletes and spectators from all over the world. The following are some of the techniques and tactics the host city has employed to increase awareness and marketability for the Olympic Games: 1. Infrastructure development: Host cities invest heavily in infrastructure development to create world-class facilities that can accommodate athletes, officials, and spectators. This includes building new stadiums, arenas, and other sports venues, as well as upgrading transportation networks and accommodation options