One of the important tools you learned about in this Module was the Value Chain. The Value chain is comprised of primary and support activities. In order to contribute to competitive advantage, activities must:

A$.$ Reduce the immobility and heterogeneity of the firm's resources

B$.$ Contribute to the firm's position as either low$-$cost leader or differentiator

C$.$ Create a static fit between the company's internal resources & external environment

D$.$ Reduce the casual amibiguity and the social complexity of the firm's source of success.