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One of the key elements in Value Innovation, as defined by Kim and Mauborgne, is the Blue Ocean strategy. Using this framework, explain how Norwich

One of the key elements in Value Innovation, as defined by Kim and Mauborgne, is the Blue Ocean strategy. Using this framework, explain how Norwich Union Life in the United Kingdom managed to undertake a transformation of its customer service function so as to improve its value proposition to its customers? (Chapter 26)

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