One of the major activities of the CHy Art Museum (CAM) is a Neighborhood Outreach Program, which was developed both as a public service and to market the museum and its other programs. One of the Outreach offerings, which is popular with both city and suburban residents, is the weekly Evening Lecture Series. The Series provides lectures on local art and history in various locations throughout the greater metropolitan area. A new museum director has been hired with the goal to make the museum more self-sustaining and less rellant on donations and government grants. One of the director's first actions was to ask the museum staff to put together detailed financial information on the indlvidual activitles. The result, shown in the accompanying table, indicates that the serles operates at a loss. The museum director is considering a proposal by the head of the Neighborhood Outreach Program to keep the Evening Lecture Series but expand it by offering a Weekend Lecture Series as well. The Weekend Series would be offered in a single location downtown near the museum itself. The program head estimates that the attendance of the combined Series (Evening and Weekend) would be double that of the current Evening Series. The revenue of the combined Serles would be 90 percent higher because of some price discounts that would be offered. Because the Weekend Serles would be new, a more intensive advertisina cambalan would be regulied. The director Complete this question by entering your answers in the tabs below. Using the worksheet below, determine what will be the contribution of the expanded lecture series given these estimates. Required: a. Using the worksheet below, determine what will be the contribution of the expanded lecture series given these estimates. b. Are there other factors the director should consider before making a decision? Complete this question by entering your answers in the tabs below. Using the worksheet below, determine what will be the contribution of the expanded lecture series given these estimates. One of the major activities of the CHy Art Museum (CAM) is a Neighborhood Outreach Program, which was developed both as a public service and to market the museum and its other programs. One of the Outreach offerings, which is popular with both city and suburban residents, is the weekly Evening Lecture Series. The Series provides lectures on local art and history in various locations throughout the greater metropolitan area. A new museum director has been hired with the goal to make the museum more self-sustaining and less rellant on donations and government grants. One of the director's first actions was to ask the museum staff to put together detailed financial information on the indlvidual activitles. The result, shown in the accompanying table, indicates that the serles operates at a loss. The museum director is considering a proposal by the head of the Neighborhood Outreach Program to keep the Evening Lecture Series but expand it by offering a Weekend Lecture Series as well. The Weekend Series would be offered in a single location downtown near the museum itself. The program head estimates that the attendance of the combined Series (Evening and Weekend) would be double that of the current Evening Series. The revenue of the combined Serles would be 90 percent higher because of some price discounts that would be offered. Because the Weekend Serles would be new, a more intensive advertisina cambalan would be regulied. The director Complete this question by entering your answers in the tabs below. Using the worksheet below, determine what will be the contribution of the expanded lecture series given these estimates. Required: a. Using the worksheet below, determine what will be the contribution of the expanded lecture series given these estimates. b. Are there other factors the director should consider before making a decision? Complete this question by entering your answers in the tabs below. Using the worksheet below, determine what will be the contribution of the expanded lecture series given these estimates