One of the major activities of the City Art Museum $($ CAM$)$ is a Neighborhood Outreach Program, which was developed both as a public service and to market the museum and its other programs One of the Outreach offerings, which is popular with both city and suburban residents is the weekly Evening Lecture SeriesThe Series provides lectures on local art and history in various locations throughout the greater metropolitan area A new museum director has been hired with the goal to make the museum more $-$ sustaining and less reliant on donations and government grantsOne of the director's first actions was to ask the museum staff to put together detailed financial Information on the Individual activities. The resultshown in the accompanying table, indicates that the series operates at a loss Outreach Lecture Series the Year foding $30$ Sales $386,000$ Advertising $15,000$ Lecturer fees and expenses $195,000$ Operating $($staff $)26,000$ Space rental $12,000$ Food and bevarage expenses $25,000$ Allocated $143,000$ Total $416,000(30,000)$ The museum director is considering a proposal by the head of the Neighborhood Outreach Program to keep the Evening Lecture Series but expand by offering a Weekend Lecture Series as well The Weekend Series would be offered in a single location downtown near the museum itself The program head estimates that the attendance of the combined Series $($Evening and Weekend $)$ would be double that of the current Evening SeriesThe revenue of the combined Series would be $90$ percent Higher because of some price discounts that would be offered Because the Weekend Series would be new, a more intensive advertising campaign would be required The director estimates that advertising costs for the combined Series would be $150$ percent higher than their current level Lecturer fees and expenses will increase by only $75$ percent because of the larger rooms used on the weekend Staff operating costs will increase by $25$ percent Rental costs for the Weekend Series will be $$12,000$ annually Total food and beverage costs will increase by percent with the new SeriesThe larger program will require an Increase in Museum overhead of $ $8,000$Allocated museum overhead for the