One of the most important management jobs is to properly price the items the company is selling or services it is offering. If the price is set too high, then the item may not sell. If the price is set too low, then the company is leaving money on the table. Therefore, it is critical for managers to understand the costs incurred to make the item or provide the service. What are the critical costs in your own work environment and can you identify the problems in properly identifying them?