Question
One of the most intriguing characteristics of the service experience involves the concept of inseparability. Inseparability reflects the interconnection among the service provider, the customer
One of the most intriguing characteristics of the service experience involves the concept of inseparability. Inseparability reflects the interconnection among the service provider, the customer involved in receiving the service, and other customers sharing the same service experience.
Discuss the pros and cons of having the customer involved in the production process.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
