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One of the most pressing issues sustainability marketers face is how to balance economic, ecological, and social objectives. Give examples of negative interdependencies between the
One of the most pressing issues sustainability marketers face is how to balance economic, ecological, and social objectives.
Give examples of negative interdependencies between the different kinds of objectives. Discuss how they could possibly be solved
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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