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One of the reasons for Lavazza's lack of success in the US market is: They focused exclusively on the specialty coffee bar market They had
One of the reasons for Lavazza's lack of success in the US market is:
They focused exclusively on the specialty coffee bar market
They had low visibility in the specialty coffee bar market
They tried to copy the strategy of their main competitors
They partnered with their main competitors
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Quantitative Methods For Business
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
11th Edition
978-0324651812, 324651813, 978-0324651751
