One of the reasons why Dell's direct supply chain model has been successful is because i offers a better match to demand and supply. Since the production of the item is done upon the customer's order, the company is able to postpone production until demand arises. The ability to postpone production offers modularity and tight scheduling thereby enabling the company to match the volume of supply with that of demand. Also, the company produces the product in accordance with the customer's specifications, hence reducing on return orders and complaints. Moreover, matching demand with supply means that there are no stock-outs because the number of items produced is equal to the volume of demand