One of the strategies of the PR consultants in the first news story was getting Red Cross first-aid kits included in an episode of The Real World and Red Cross vehicles in an episode of The West Wing. The Red Cross received 60 percent of the $3.6 billion that Americans donated for hurricane relief. Millions of people saw these TV shows and the name of the American Red Cross. Was the money well spent? Should donor money be used on such efforts? What are the positives, and the negatives? 2. Hagen Daz has won numerous awards for its campaign, but, as of early 2010, there was still not a known cause for the disappearance of the honeybee. Are there other tactics Hagen Daz could take on to alleviate the crisis?