One of the student learning outcomes designed for this course asks you to "Apply microeconomic frameworks, theories, and concepts to analyze one's choices in a marketeconomy and then reflect onhow those choices interact with the experiences of others in society."

First article :https://www.profitwell.com/recur/all/headspace-calm-pricing

Second :https://www.npr.org/sections/thesalt/2018/10/13/656608166/consumers-say-theyre-willing-to-pay-more-for-beer-when-it-s-produced-sustainably

To do this,readthe first article and see how people change their WTP depending on changing individual goals and circumstances (and how companies can use measurements of willingness to pay to determine how to price their product, in this case, subscription to a meditation app). Also read the second articleabout how people are willing to pay more for sustainably produced goods, like beer. Please discuss what you can take away from these articles and how you may be able to relate.