One of the tastiest fast-food chains across the country, KFC or (Kentucky Fried Chicken) has come out with items which are hard to be beaten except for the likes of McDonald'sKFC uses a combination of Franchise outlet system as well as company-owned outlets. There is a total of 20,000+ outlets in 150+ countries that KFC has outlets in all the major cities. In India, in order to cater to vegetarian customers, KFC offers Veg Burgers. In American states, KFC Zinger burger sandwich is a best-selling product. In Islamic and middle eastern countries chicken served by KFC is halal including Sultanate of Oman in order to cater their customer KFC concerns their society health by conveying a message of printing ads, in their box meal "This Chicken is slaughtered with halal" by using TV, hoardings, print, online ads for their promotional. Besides that, KFC uses its attributes ( Fresh Fried Chicken) product to occupy a clear distinctive relative to competing products in the minds of their consumers. KFC is the sponsor of various cricket clubs playing 20-20 cricket, AS the 20-20 cricket provides excitement and fun, the message KFC is trying to convey along with sponsoring is "Maximum enjoyment in Minimum time". KFC targets the "HUNGER", and we know there is no compromise when it comes to "HUNGER". As the outlets of KFC are in posh area and prices are too high (overhead expenses-rent, air-conditioning, employees), so KFC targets upper and middle classes. KFC market depends upon size and growth rate of population, company resources and structural attractiveness of it. KFC offers special combo, Zinger supreme and with a side dish spicy French fries and cookies with 5.500 R compared to the middle class where there's no special offer or even getting a coupon when they request for a chicken mealchicken wings, chicken popcorn rates from 500- 1.200 R.O. a Sources : https://www.scribd.com/document/95819161/KFC-Marketing Strategy 1. What is the company brand name? Identify types of segmentation and name ones which are allocated in the case ( 5 marks) 2. Identify what is the "geographic segmentation" and "Psychographic segmentation" which allocated in the case ? (3 Marks) 3. Name and Identify types of promotional mix which are allocated in the case? (2Marks)