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One of the typical applications of the CPM / CPP analysis is to compare efficiencies between media vehicles or programs. If a market has 6
One of the typical applications of the CPM / CPP analysis is to compare efficiencies between media vehicles or programs. If a market has 6 television stations and the daypart is Primetime, how many weekly hours of programming does the buyer have to evaluate for the market? Remember that primetime is Mon-Sat 8-11pm and Sun 7-11pm. Group of answer choices 88 hours weekly of Primetime programming 200 hours weekly of Primetime programming 22 hours weekly of Primetime programming 132 hours of weekly Primetime programming
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