One of the ways they continue to grow their "high value geographies" is by having flights in one of the busiest cities with a major air traffic- New York. They are currently the second largest airline at JFK. They have also added more departure seats when the addition of other aircrafts Airbus A321 have been made. They also have a large market in Boston, MA accounting for 29% of all seats offered in 2019. Other US cities in which JetBlue has increased their presence and has become second, sixth, or largest carriers are: Orlando, Los Angeles, and Fort- Lauderdale- Hollywood airports, respectively. Jet Blue stated that they Fort- Lauderdale- Hollywood to be their fastest growing route. This route has also led them to connect to other Latin American countries- another section they are slowly growing in. The company has focused on growing their presence in Latin America as well as in Puerto Rico. Lastly, Jet Blue believes their success depends on their crewmembers. It has been shown that outstanding customer-service "enhances customer loyalty." They also contribute their customer service to five key values: safety, caring