One of your goals throughout the New Shoes simulation is to remain competitive so that your

company can be successful in the long term. How would you define competitive advantage?

Why is it important in the athletic industry to differentiate your business from the competition

from a marketing standpoint ? Share 3-5 ways that you will ensure that consumers see you as a

different from your competitors. Provide an example of a firm that has clearly succeeded in

standing out from its competitors. How does this firms business strategy help it to be unique in

some way?