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One of your MBA Interns sent the attached spreadsheet in response to a question I asked regarding the potential impact of the 2.85 percent

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One of your MBA Interns sent the attached spreadsheet in response to a question I asked regarding the potential impact of the 2.85 percent decline in income that has been forecasted for our Region 3 market. This is nuts - do they not teach people how to speak in words any more? What do the numbers mean? Can you help me out? All I need to know is this: If income declines by 2.85 percent as forecasted, how much will we have to cut price in order to maintain our existing base of customers?

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