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One of Zappos' goals is to have high levels of customer satisfaction among its website customers, so they will be likely to return to the
One of Zappos' goals is to have high levels of customer satisfaction among its website customers, so they will be likely to return to the website for future purchases. What information is Zappos likely to collect to measure customer satisfaction?
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Part
A
The extent to which a user can accomplish simple tasks on the first visit to the site
B
The ratings of individual experiences on the website by the users
C
When a user returns to the site after a period of time, how much effort it takes to regain the same level of proficiency
D
How quickly and efficiently a user performs tasks after learning the site's basic design
E
The number of mistakes users make when they attempt to accomplish a task and how easily they can recover from those mistakes
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