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One problem with humorous appeals is that they are usually only appropriate for millennials. their effectiveness may vary across cultures if used in a global
One problem with humorous appeals is that
they are usually only appropriate for millennials.
their effectiveness may vary across cultures if used in a global campaign.
they contain no information to help consumers.
they do not stand out in a cluttered advertising climate.
they do not appeal to women.
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Management Information Systems
Authors: Ken Laudon, Jane Laudon
12th Edition
0132478080, 9780132478083
