One proposal for a new product that could be sold in the market in China. This should be a product ultimately sold to individuals and households, not components, or raw materials sold only to businesses. Be sure to address the following:

• Explain why you think this product would address an UNMET need or an UNDERSERVED market.
• Identify companies in the country that are selling products similar or related to the one you are proposing. Explain how you will provide a product that has at least a temporary sustainable competitive advantage (Some degree of rarity, and that cannot be immediately copied).
• What are potential cultural issues that will be faced when marketing the productyou are considering? These issues will vary from product to product. They could include religious guidelines, differences in the way products are purchased, used or consumed, or cultural values that might affect the ways some products are promoted.